Forge Athletics – Privacy Policy

Effective date: March 20, 2026

Forge Athletics (“Forge Athletics,” “we,” “our” or “us”) operates the website https://forgepersonaltraining.com/ and provides a range of fitness and martial‑arts programs through our gym in Naples, Florida. This Privacy Policy explains how and why we collect, store, use and share your personal information when you interact with us through our website, forms, email or other communications (collectively, the “Services”). Having a privacy policy is essential because websites that collect personal information are subject to data‑privacy laws, and a clear policy promotes transparency and builds trust.

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Services. You can contact us at info@forgepersonaltraining.com if you have any questions or wish to exercise your privacy rights.

Summary of Key Points

Information you provide: We collect personal information you voluntarily provide—such as your name, email address, phone number and details about your training goals—when you complete forms, register for programs or communicate with us.
Information we collect automatically: We collect certain technical and usage information automatically, such as IP address, browser type, device identifiers and pages you visit, using cookies and similar technologies.
How we use your data: We use your information to respond to inquiries, schedule consultations, deliver and improve our programs, send marketing communications, analyse site performance and comply with legal obligations.
Sharing: We share information with service providers who help us operate our business (e.g., email marketing platforms, analytics providers, payment processors) and as required by law or in the event of a business transfer. We do not sell personal information.
Your rights: Depending on where you live, you may have rights to access, correct or delete your personal information, object to processing or opt out of marketing. You can exercise your rights by contacting us.

What information do we collect?
How do we process your information?
What legal bases do we rely on?
When and with whom do we share your personal information?
What is our stance on third‑party websites?
Cookies and other tracking technologies
How long do we keep your information?
How do we keep your information safe?
Do we collect information from minors?
What are your privacy rights?
Do Not Track signals
Region‑specific disclosures
Changes to this Privacy Policy
Contact us
Review, update or delete your data

1. What information do we collect?

Personal information you provide to us

We collect personal information that you voluntarily provide when you:

Fill out a form to request a free trial, schedule a consultation or join our mailing list. We may collect your name, email address, phone number, preferred program and any message or additional information you include.
Register a minor for one of our youth programs. With the parent or legal guardian’s consent, we may collect the child’s name and age along with the guardian’s contact information.
Communicate with us by email, phone or in person—for example, when you ask a question about our programs or provide feedback.

You are not required to provide personal information, but if you choose not to, we may not be able to respond to your request or provide certain services.

Information automatically collected

When you visit or interact with our Site, certain information is collected automatically through cookies, server logs and other tracking technologies. This information does not typically reveal your specific identity but may include:

Device and usage data: your IP address, browser type and language, operating system, referring and exit pages, date/time stamps, and pages or files viewed.
Device identifiers: information about the device you use to access the Services (e.g., device ID, hardware model, mobile network information).
Location data: general location based on your IP address. We do not collect precise GPS location.

We use this data to maintain the security and functionality of our Services and for internal analytics and reporting.

Cookies and similar technologies

Our Site uses cookies and similar tracking technologies (such as pixels and web beacons) to enhance your experience, remember your preferences and collect analytics data. You can set your browser to refuse cookies or to alert you when cookies are being sent; however, some parts of the Site may not function properly without them. See the Cookies and other tracking technologies section for more details.

Third‑party services

We use third‑party services such as Google Analytics to understand how our Site is used and Google reCAPTCHA to protect our forms from spam. These services may collect information about your browsing across websites, including through cookies and other technologies. We also embed Google Maps to display our location. Each of these providers has its own privacy policy that governs how it handles data.

We do not obtain information about you from unrelated third‑party sources (such as data brokers).

2. How do we process your information?

We use personal information collected via our Services for business and commercial purposes as described below. We may process your personal information:

To provide and manage our programs. We use your information to respond to inquiries, schedule free trials, sign you up for classes, communicate updates and manage billing and attendance.
To send marketing communications. With your consent (where required by law), we use your contact information to send newsletters, promotional offers and other marketing materials. You can opt out at any time.
To improve our services. We analyze usage data to understand how visitors interact with our Site and programs and to develop new services and features.
For safety, security and fraud prevention. We process information to maintain the security of our Services, protect against fraudulent activity and address technical issues.
To comply with legal obligations. We may process your information to comply with applicable laws, regulations, court orders or other legal processes and to respond to lawful requests from authorities.
With your consent. We may use your personal information for other purposes not listed here with your explicit consent.

3. What legal bases do we rely on?

If you are located in the European Economic Area (EEA), United Kingdom (UK) or Canada, we rely on certain legal bases to process your personal information:

Consent: where you have given us permission to use your personal information for a specific purpose (e.g., signing up for our newsletter). You may withdraw your consent at any time.
Contractual necessity: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract—for example, to schedule a training session or deliver a purchased membership.
Legitimate interests: where processing is reasonably necessary to pursue our legitimate business interests—such as marketing our programs, improving our Services and ensuring security—provided that those interests do not override your fundamental rights and freedoms.
Legal obligations: where we need to comply with a legal obligation, such as maintaining records for tax or regulatory purposes.
Vital interests: in rare cases, we may process your information to protect your vital interests or those of another person, such as in a medical emergency.

4. When and with whom do we share your personal information?

We may share your personal information with the following categories of recipients:

Service providers and vendors. We work with third‑party companies to help operate our business and deliver services on our behalf. This includes email marketing platforms (to send newsletters and appointment reminders), payment processors (to process payments for memberships), booking and scheduling tools, analytics providers (to analyze site traffic), IT and security providers, and web hosting services. These providers are contractually required to use your information only as necessary to provide services to us and to protect it.
Professional advisors. We may share your information with legal, accounting, insurance and other advisors as needed to operate our business or protect our rights.
Business transfers. If we undergo a merger, acquisition, restructuring or sale of all or part of our assets, we may transfer user information to the buyer or successor as part of the transaction.
Legal and regulatory authorities. We may disclose your personal information if required by law or if we believe such action is necessary to comply with a legal obligation, protect our rights, investigate fraud, or respond to a government request.

We do not sell your personal information to third parties. We may share aggregated or de‑identified information that cannot reasonably be used to identify you.

5. What is our stance on third‑party websites?

Our Services may contain links to third‑party websites or applications (such as social‑media sites or partner sites) and may include embedded content from third parties (such as videos or maps). We do not control these third‑party sites and are not responsible for their privacy practices. When you leave our Site or interact with third‑party content, you should read the privacy policy of the site you are visiting. Information collected by third parties is governed by their privacy policies, not this one.

6. Cookies and other tracking technologies

We use cookies and similar tracking technologies to collect and store information about your use of the Services. Cookies are small text files placed on your computer or mobile device when you visit a website. We use cookies to:

Recognize you when you return to our Site;
Remember your preferences (such as language or region);
Understand how our Services are used and improve their functionality;
Monitor the effectiveness of our marketing campaigns and advertising (if any).

We may also allow third‑party analytics providers (such as Google Analytics) to place cookies on your device to collect usage information and provide reports about how visitors use our Site. These analytics providers may also collect information about your use of other websites over time. To opt out of Google Analytics, you can install the Google Analytics Opt‑out Browser Add‑on (available at https://tools.google.com/dlpage/gaoptout).

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when a cookie is placed on your device. If you choose to disable cookies, some features of the Site may not work properly. For more information about cookies, visit www.allaboutcookies.org.

7. How long do we keep your information?

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. The length of time we retain information depends on the nature of the information and the reason for collecting it. When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it. If deletion is not possible (for example, because the data is stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

We implement reasonable and appropriate administrative, technical and physical security measures designed to protect personal information from unauthorized access, loss, misuse, alteration or destruction. These measures include encryption in transit (via HTTPS), access controls, and regular security reviews. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your personal information. Your use of the Services is at your own risk.

9. Do we collect information from minors?

Our Services are intended for adults and supervised minors participating in our programs. We do not knowingly collect personal information from children under 13 years of age without parental consent. If you are under 13, please do not submit any personal information through the Services. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at info@forgepersonaltraining.com.

10. What are your privacy rights?

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Right of access: You can request a copy of the personal information we hold about you.
Right to rectification: You can ask us to correct or update inaccurate or incomplete personal information.
Right to erasure: You can request that we delete your personal information under certain circumstances (for example, if the data is no longer needed).
Right to restrict processing: You can ask us to temporarily or permanently stop processing your personal information.
Right to object to processing: You can object to our processing of your personal information when we are relying on legitimate interests or using your data for direct marketing.
Right to data portability: You may request to receive your personal information in a structured, commonly used and machine‑readable format or ask us to transfer it to another provider.
Right to withdraw consent: If we rely on your consent to process your personal information, you may withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the details in the Contact us section. We may ask you to verify your identity before responding to your request. We will consider and act upon any request in accordance with applicable data‑protection laws.

You may unsubscribe from marketing emails by clicking the “unsubscribe” link in any promotional email we send or by contacting us. Even if you opt out of marketing, we may still send you service‑related communications that are necessary to administer your account or fulfill transactions.

11. Do Not Track signals

Some browsers and mobile operating systems offer a “Do Not Track” (DNT) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. There is currently no uniform standard for recognizing or responding to DNT signals. Therefore, we do not currently respond to DNT signals or other mechanisms that automatically communicate your choice not to be tracked. If a standard is adopted that we must follow, we will update this Privacy Policy accordingly.

12. Region‑specific disclosures

United States residents

Certain U.S. states, including California, Colorado, Connecticut, Utah and Virginia, have enacted consumer privacy laws that provide residents with specific rights. These rights may include the right to know what personal information is collected about you, to access or delete your personal information, and to opt out of certain data‑processing activities such as targeted advertising.

For our Services, we collect the following categories of personal information from U.S. residents:

Identifiers (such as name, email, phone number).
Internet or other electronic network activity (such as IP address, browser details and usage data).

We do not collect sensitive personal information (such as racial or ethnic origin, health information or financial account numbers), biometric data or commercial transaction data.

We do not sell or share personal information for monetary consideration or for targeted advertising. We may use cookies and third‑party analytics for legitimate business interests as described above. If you wish to exercise your rights under state laws, please contact us. We will verify your request and respond in accordance with applicable law.

European Economic Area (EEA), United Kingdom (UK) and Switzerland

If you are located in the EEA, UK or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR) and corresponding UK and Swiss laws. These include the rights to access, rectify, erase or restrict processing of your personal data, as well as the right to data portability and the right to lodge a complaint with your local data‑protection authority.

Canada

If you are located in Canada, you may have certain rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) or provincial privacy laws. You have the right to access, correct and withdraw consent for the processing of your personal information, subject to legal and contractual restrictions. You may contact us using the details in the Contact us section to exercise these rights.

Australia and New Zealand

We collect and process personal information under the Australian Privacy Act 1988 and New Zealand Privacy Act 2020. You have the right to request access to or correction of your personal information. You can lodge a complaint with the Office of the Australian Information Commissioner or the Office of the New Zealand Privacy Commissioner if you believe your privacy rights have been violated.

Other regions

Depending on your jurisdiction, you may have additional privacy rights. Please review applicable local laws or contact your local data‑protection authority.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors. When we make material changes, we will update the “Effective date” at the top of this policy and may provide additional notice (such as by posting a banner on our Site or emailing you). We encourage you to review this policy periodically to stay informed about how we collect, use and protect your information.

14. Contact us

If you have any questions, concerns or requests related to this Privacy Policy or our privacy practices, please contact us:

Forge Athletics
1984 Tamiami Trail N, Space G0003, Naples, Florida 34102, USA
Phone: (239) 799‑5425
Email: info@forgepersonaltraining.com

15. Review, update or delete your data

If you wish to review, update or delete the personal information we have collected about you, you may submit a request by emailing info@forgepersonaltraining.com. We will respond to your request in accordance with applicable law and may ask you to verify your identity. We will consider and act upon any request within the timeframes required by law.